Advertising [GROSS] Rates 2005
| Size of Ad | 12x Rate | 6x Rate | 3x Rate | 1x Rate |
|---|---|---|---|---|
| Full Page | $2035 | $2381 | $2716 | $3558 |
| Junior Page | $1556 | $1790 | $2021 | $2140 |
| 1/2 Page | $1258 | $1451 | $1636 | $1850 |
| 1/4 Page | $790 | $908 | $1024 | $1082 |
| 1/8 Page | $480 | $498 | $601 | $633 |
| Inserts start at $110 per 1,000 (price may vary, depending on size and weight). Minimum 5,000 pieces. | ||||
Special Placement:
| Back page: | Add 20% |
| Inside Back or Front Cover: | Add 15% |
| Requests for Other Special Placements: | Add 10% |
Color Charges:
Add $150 per color.Full color photos requiring separations will be charged at market rate.
Deadlines:
| Space Reservations: | First Friday of the month |
| Ad Copy: | Second Friday of the month |
Advertising Policies
Billing and Discounts
- All accounts are due 10 days from invoice date.
- ADVERTISING AGENCIES PLEASE NOTE — STANDARD COMMISSION APPLIES IF PAID WITHIN 60 DAYS. NO EXCEPTIONS WITHOUT PRIOR WRITTEN AGREEMENT.
- All advertisers submitting materials which do not comply with the East Tennessee Business Journal Mechanical Requirements, will be billed appropriate additional fees for production adjustments. For advertisement requiring complete production services, the advertiser will be billed according to time and materials used in preparation of camera-ready ad.
- Low resolution laser copy is unacceptable for publication. Copy in this form will be reset and appropriate charges will be assessed to the advertiser.
- Advertisers with approved credit under written contract will be billed at the appropriate frequency discount.
Short Rates and Overdue Accounts
- Any advertiser who does not complete committed advertising schedule will be subject to the short rate.
- Overdue accounts are subject to interest and service charges of 1.5% per month, cancellation of contract, and appropriate collection charges, to include reasonable attorney fees and court costs.
Liability
- Advertisers will be presumed to have read this policy statement and agreed to its conditions without further contract or notice.
- Advertisers and advertising agencies assume liability for contents (including text and /or illustrations) of advertisement printed and for any claim arising there from made against East Tennessee Business Journal.
- The Publisher reserves the right to reject or cancel any advertisement for any reason at any time.
Closing Dates and Cancellations
- All cancellations and changes must be received in writing prior to the appropriate advertising closing date. New advertisements (or changes to an existing ad) submitted after the closing date will be charged an additional 20% of the applicable space rate. No cancellations will be accepted after the closing date.
Mechanical Requirements
Ad Sizes
- Odd sizes are not accepted. Reproduction material supplied other than specified will be converted at advertiser's expense.
 FULL PAGE: 10" wide x 13-5/8" deep |
 JUNIOR PAGE: 7-1/2" wide x 10" deep |
 1/2 PAGE HORIZONTAL: 10" wide x 6-5/8" deep |
 1/2 PAGE VERTICAL: 4-7/8" wide x 13-5/8" deep |
 1/4 PAGE HORIZONTAL: 7-1/2" wide x 4-1/2" deep 1/4 PAGE VERTICAL: 4-7/8" wide x 6-5/8" deep |
 1/4 PAGE COLUMNAR: 2-3/8" wide x 13-5/8" deep |
 1/4 PAGE BANNER: 10" wide x 3-1/4" deep |
 1/8 PAGE HORIZONTAL: 4-7/8" wide x 3-1/4" deep 1/8 PAGE VERTICAL: 2-3/8" wide x 6-5/8" deep |
Specifications for Reproduction
- Black and White: For best reproduction quality, advertisers should supply offset negatives, 85 line screen, right reading emulsion down, a positive composite velox, zip disk, or CD in approved format (please call for details). Halftones should have an 85% shadow dot and a 15% highlight dot for optimal reproduction. Line art must be either original art or stat of the original. Absolutely no photocopies accepted. Ads may be submitted by e-mail in an EPS or SEPARABLE PDF format.
- Four Color: Advertisers supplying color separations should use an 85% line screen, right reading emulsion down anticipating a 20% dot gain. A cromalin or color key (or progressive proof) should be supplied with color separations. Registration marks are required and crop marks should indicate finished ad sizes. Ads may be submitted by e-mail in an EPS or SEPARABLE PDF format.
- Digital Media: Digital media must be on CD-R(W) and must include a hard copy. PDF files must be in CMYK format and all graphics and fonts must be embedded. Please contact the publisher about the use of other formats.
Send materials to:
East Tennessee Business Journal1530 Highland Avenue
Knoxville, TN 37916
or in electronic format to: adsend@earthlink.net
Send online ads in *.gif or *.jpg format to
adsend@earthlink.net
